Since 1958 Mor Electric Heating Associates Inc. has been a stocking distributor of high quality electrical products & components. We serve the Industrial, Commercial, and Residential markets both domestically and internationally. Our skilled technical consultants and customer service personel are available to answer your product and application questions. Our web sites ( , and ) use a website with a secure server where your credit card # will be encrypted during transfer with SSL encryption.
|Recipient of the 2002 Grand Rapids Chamber of Commerce Small Business of the Year Award.|
History of Mor Electric Heating
Mor Electric Heating was established in 1958 by Maury Otterbacher, then a salesman of Chromalox products for the Carmen Adams Co. of Detroit, Michigan. He was a pioneer for introducing residential electric heating into the West Michigan area. The company was incorporated in 1969 and Maury retired in 1986 and the business was purchased by his son-in-law, Alan Kracker who had joined the company in 1978. Al’s wife, Deitz Kracker, joined the company in 1987 when they began running the business as a management/technical team.
The third generation of ownership began in 2005 when long time employees, and Electrical Engineers, Mark Jackson and Jay Gardiner purchased the company from Al and Deitz Kracker. They directed their attention to the emerging online marketplace and developed websites with a focus on providing the highest quality electric heating products, technical expertise, and trustworthiness that the market should expect and demand from a supplier partner.
Mor Electric's reputation of integrity and service has continued over 50 years and our staff provides a diversity of skills and talent who contribute to the company’s successful synergy.