About Us

Since 1958 Mor Electric Heating Associates Inc. has been a stocking distributor of high quality electrical products & components.  We serve the Industrial, Commercial, and Residential markets both domestically and internationally. Our skilled technical consultants and customer service personel are available to answer your product and application questions. Our web sites (www.InfraredHeaters.com, www.Fans-Plus.com and www.HeatersPlus.com) use a Shopping Basket website with a secure server where your credit card # will be encrypted during transfer with SSL encryption.

Proud Member of The Grand Rapids Area Chamber of Commerce

 Recipient of the 2002 Grand Rapids Chamber of Commerce Small Business of the Year Award.

History of Mor Electric Heating

Mor Electric Heating was established in 1958 by Maury Otterbacher, then a salesman of Chromalox products for the Carmen Adams Co. of Detroit, Michigan. He was a pioneer for introducing residential electric heating into the West Michigan area.  The company was incorporated in 1969 and Maury retired in 1986 and the business was purchased by his son-in-law, Alan Kracker who had joined the company in 1978. Al’s wife, Deitz Kracker, joined the company in 1987 when they began running the business as a management/technical team.

In 1998 our websites were designed and put on the internet by our Marketing Manager, Terry Beasecker. This drastically changed Mor Electric’s place in the market moving us from a Western Michigan company into global sales. We began e-commerce in 2000 which not only increased our national sales but also brought emphasis to our line of consumer products.

Mor Electric's reputation of integrity and service has continued over 50 years and our staff of 18 provides a diversity of skills and talent who contribute to the company’s successful synergy. We feel that the ability to adapt and change, recognize opportunities, and remain innovative in ideas and actions has kept us alive, thriving.

The third generation of ownership began in 2005 when employees Mark Jackson and Jay Gardiner purchased the company from Al and Deitz Kracker and a new Management Team was formed consisting of:
Mark Jackson - President
Jay Gardiner  - Vice President
Terry Beasecker - Marketing Manager
Linda Robbins - Controller